"We are living in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons." The humorous quote is attributed to Alfred E Neuman, the fictional mascot and "cover boy" of MAD Magazine, but the sentiment is rather sobering.
Etegami (e= "picture"; tegami= "letter/message") are simple drawings accompanied by a few apt words. They are usually done on postcards so that they can be easily mailed off to one's friends. Though etegami has few hard-and-fast rules, traditional tools and materials include writing brushes, sumi ink, blocks of water-soluble, mineral-based pigments called gansai, and washi postcards that have varying degrees of "bleed." They often depict some ordinary item from everyday life, especially items that bring a particular season to mind.